Coty

A conversation about dog breeds (one of the family mentioned the noble ‘Leerdammer’) and this morning’s terrorism news (they don’t want their citizenship to be revoked) prompted a search for a once well-known cosmetics brand. Here’s the statement from the Google summary of their web site (my emphasis):

“Coty is a global beauty company making cosmetic, skin, fragrance & hair brands. We positively disrupt to create a radically inclusive world of beauty.”

What the Fark, how bereft of original ideas must their PR team be, swallowing a buzzword dictionary to get to those ridicul